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Nov.7,2012
Budweiser is on the verge of releasing a new, higher-alcohol line of beers, AdAge reports, which could be available in time to be promoted in a big commercial during the Super Bowl.
The new line of beers will be called “Black Crown,” and was first announced at a private meeting with investors in Budweiser parent company Anheuser-Busch InBev on Monday. Black Crown will likely to be available in stores by early 2013, about a year after the company unleashed its successful Budweiser Platinum, which also higher in alcohol than normal Bud.
Anheuser-Busch InBev has apparently already gotten approval on its label plans from the Alcohol and Tobacco Tax and Trade Bureau. As for what’s inside the bottle, it’s alleged to be a “distinctively smooth [...] golden amber lager.” It’s unclear how exactly that makes it different from traditional Budweiser, which is billed as “the great American lager.”
Tags : Black Crown Lager, Bud, Budweieser, New Budweiser
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